Anaphite

Brand storytelling for a breakthrough battery scaleup to secure a £10.4M Series A and relaunch globally

Anaphite has been pushing the boundaries of EV battery technology, and we’ve been right there with them—helping to shape their story, secure investment, and build a brand that reflects their ambition.

Our journey together began with their pitch for Series A funding. They had groundbreaking science, but they needed a clear, compelling narrative to bring investors on board. We worked closely with their team to refine their messaging, simplify complexity, and create a pitch deck that showcased their full potential.

The result? £10.4M in Series A funding, backed by A-list climate tech investors. And that was just the beginning.

Ready for the world stage

With investment secured, Anaphite was ready for the next phase—taking their brand global. We worked with them to develop a bold new identity that positions them for growth, launching it on the world stage at InterBattery in South Korea.

From funding to brand to global expansion, we’ve been proud partners in their journey—and we can’t wait to see what’s next.

Brand storytelling for a breakthrough battery scaleup to secure a £10.4M Series A and relaunch globally

Brand strategy
Tone of voice & messaging
Pitch decks
Visual identity
Website design and build

Anaphite’s starting point:

A brilliant product but confusing pitch for their diverse audience
A brand identity that was more ‘plucky startup’ rather than ‘serious scaleup’
Messaging and storytelling that was too technical to consistently land

Where we got to, together:

A refined brand strategy and the pitch deck to deliver a £10M+ raise
A global relaunch of a bold new brand, establishing them as credible players
Messaging and brand guidelines to align communications internally and externally

Our goal was to create a brand that speaks directly to EV leaders while capturing the dynamism that attracts the brightest minds in battery chemistry.
Owen Davies
Creative Director, Luna 9

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