Repositioning a challenger brand to drive a 34% increase in client acquisition
With around 8,000 digital marketing agencies competing in the UK and Ireland, standing out is more critical than ever.
Despite multiple awards and glowing reviews, Vroom Digital needed a sharper way to differentiate itself in a crowded space.
Staying top of mind for audiences
Through strategy sessions and workshops, we dug into what makes Vroom tick—what drives them each day, how they work, and what makes them different. Three core strengths emerged: a handpicked team of experts, a forward-thinking mindset, and a spirit of partnership rooted in genuine care for client success.
These elements became the foundation of Vroom’s refreshed brand story and identity, creating a bold, distinctive presence that positioned them as trusted guides in the world of digital marketing. The impact was immediate.
More clients, stronger leads
In the three months following the launch of the new brand and website, Vroom saw a 34% increase in target client acquisition, with major new business opportunities directly tied to the rebrand.
And while not every brand ends up with an unforgettable mascot like Colm the space pigeon, Vroom has successfully carved out a unique space in the market—attracting the right clients while staying true to its values and mission.
With each phase of Luna 9's process, I saw the results that showed this was going to be transformational. We've not looked back.
Shane Curtin, CEO & Founder, Vroom
