WASE

High-impact product positioning and a rebrand that helped drive £2M in new revenue

Waste-to-energy trailblazers WASE aim to protect the planet for future generations. Their groundbreaking biogas solution offers significant advantages over traditional industrial anaerobic digestion methods.

As they entered a crucial phase of their journey, transitioning from plucky startup to established, credible player, they needed to look, sound and feel the part — and that’s where we came in.

A platform to turbocharge growth

After securing £8.5m in Series A funding, WASE was ready to compete globally with multi-million-pound companies — but to create a buzz and stand out, their brand and messaging needed significant strengthening. They asked us to provide them with a powerful platform to take this bold step confidently, accelerating their value and growth.

At the heart of their transformation, we collaborated closely to explain their complex, science-driven tech in ways that would engage the right audience in the best way possible — framing the benefits to match customer needs and desires. The results speak for themselves: in just 18 months following the rebrand, they secured an impressive £2m in new revenue.

We’re honoured to support these innovators as they continue to make strides in sustainability and renewables.

What we do is undeniably complex, so being able to not just explain it but get people excited about it is crucial to our growth. Luna 9 listened when they needed to and knew when to challenge us. It's made a massive difference to the way we engage our audience.

Dr Thomas Fudge, CEO & Founder, WASE

High-impact product positioning and a rebrand that helped drive £2M in new revenue

Brand strategy
Tone of voice & messaging
Product explainer
Visual identity
Website design and build
Brand rollout
Exhibition design
Pitch decks

WASE’s starting point:

An innovative technology where the environmental and commercial value was hidden in the complexity
The investment platform to rapidly scale, but a brand not ready to keep scale with them
A diverse audience base, with different perceptions of WASE’s role and impact

Where we got to, together:

Internal alignment on a GTM and brand strategy to underpin rapid international growth
A standout brand evolution and website, with the internal tools to put it to work consistently
Value-focused, targeted messaging across a suite of sales and marketing assets

WASE value proposition. We help businesses to flourish by implementing a sustainable, circular technology to generate energy and unlock the true value of wastewater.

With our successful raise came the need to step up how we presented ourselves, from how we explain what we do to the brand that underpins it.
Dr Thomas Fudge, CEO & Founder
WASE

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WASE mission statement. We believe in building a sustainable world where our most precious resources are valued and protected.

This wasn’t about ripping it all up and starting again, but building on WASE’s existing brand foundations and creating a bold, versatile brand that could evolve as the company does.
Owen Davies, Creative Director
Luna 9

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This project was built around WASE’s growth plans, with every deliverable aligning to their goal of tripling the size of their team within a year of the brand launch.
Michael Green, Strategy Director
Luna 9

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