GTM strategy and brand building for an innovative health and wellbeing SaaS product
Outlive is on a mission to help people live longer, healthier lives. Their platform syncs health data from wearables with blood tests and other diagnostics, offering customers a comprehensive view of their well-being, personalised insights, and goals for longevity.
Starting from scratch, they needed an identity that would stand out and capture the attention of their target audiences.
Crafting a user-centric health app experience
We partnered with Outlive from their inception as a startup. Following a strategy sprint with the two brilliant founders — a GP and entrepreneur — we set about creating a brand and marketing suite that would bring their idea to life in the most compelling way at this crucial early stage.
After creating assets to generate interest and engagement through social media and a marketing site, we set about designing the UX and UI for a health app with multiple touchpoints. From accessing test results and data to booking appointments, we crafted a smooth user experience that guides members on a seamless journey of discovery towards their health goals.
